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U Beogradu:
BeoArhiva: |
1. Say they are hungry and
buy a pack of cigarettes They seem, well...a little weird, don't they? With the copious consumption of cigarettes consumed in Yugoslavia, I'm sure the department of heath has added them to the list of four main food groups...that is, after Nescafe, chewing gum and rostilj (grilled meats). Now that I'm in Budapest, I miss the ritual of shared self-destruction especially when among non-Yugoslavs. In Budapest, you can find many Westerners self-absorbed in their act of meticulous cigarette rolling, as if nobody else matters. If this habit is considered a statement of individuality in the West, in Yugoslavia, it is a statement of solidarity. No sooner have I just shaken hands with a Serb acquaintance when bam...he or she flicks an open box of cigs, points them at me without one word spoken. The beauty of this gesture is that it proves that smoking in Yugoslavia is the most natural thing in the world. Not even the slightest thought is given to the remote possibility that I might not smoke. But I don't, or at least I didn't in Yugoslavia. It just wasn't taboo enough. Among Westerners, cigarette smoking is something you do to feel bad, or good...I mean, to feel bad feeling good. In Yugoslavia, smoking is just something you do..... The law of economics takes on a special hue in the cigarette trade. As one Balkan expert told me, the one who gives away the most cigarettes gets back the largest bounty in the end. And it keeps the advertising firms in business. Since advertising legislation hasn't entirely ruled out clearly advertising cigarettes and alcohol in public, you can find billboards in Belgrade that allude to smoking, without actually showing people in the act of you know...doing it. "The taste of freedom," reads one billboard advertising Winston. On the poster is an eagle flying over a gorge. Real American, I think, but oh so vague. More to the point is the advertisement for the oh-so-French brand Gallouise. That swarthy guy enjoying his laziness, or painting a nude of his girlfriend in the park. Now that's a call to smoke! But not like Yugoslavs
need any special incentives. Lucky Strike sponsors
Belgrade's Summertime Jazz Festival and the advertisers
think associating the brand with something cool and
what's more important "American" is going Are men who smoke Montenegrin-made Marlboros really different out of men who keep a tacky-yet-folkloric packet of Dunavs tucked away in their jacket coat pockets or is this just another myth arising from peer pressure. Some people think that to be considered a real Serb, one has to nostalgically about Kosovo being sacred to the Serbian nation, recite the epic poetry and fight for the Bosnian cause. Forget patriotism, just smoke to show where you come from! by Jennifer C. Brown ToTalk back index... Your previous talk back on the subject above: hmm where to start - Suck adick share my fire - Silvia life and property in Belgrade - Antony Butts cute--- - northern star your email - adam ellick Going to Belgrade in 3 weeks - Tom Montague problem? - Govno Smrdic Share My Fire - Lucija Maras SERBS - pavle vojnovic smoking - Aleksandra SAnja belgrade in general.... - Sasha Sukunda BeoCITY is not responsible for the contents of readers' TalkBack to Jennifer's articles. |
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